Clients:


Brand:


Team:

Pirata
Ogilvy

Toblerone (Kraft)

Jon Reidy
Louis Du Mont

The idea behind this campaign was to encourage users to upload their own stop frame animations featuring a Toblerone bar and its packaging.

Capture was brought onboard to help create the site's animated intro transition, to set the scene and encourage users to generate their own animated content.

Capture worked closely with Pirata, the digital agency, in the concepting, storyboarding and the final creation of the 15 second piece.

"The key was to use the same techniques people might use if they tried this at home.
We wanted people to see this as a fun piece of animation they could achieve too, with enough time, effort and a friend with a really good camera!"

- Jon Reidy, Producer