Partners:
Brand:
Team:
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WCRS
GarySalter
Still Productions
Sky
M J McMahon
Matthew Jones
Jon Reidy
Louis Du Mont
Michael Marczewski
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Capture were approached by Photographer/Director Gary Salter to create a set of interactive films for WCRS’s newly designed Sky.com site.
The concept for these films revolved around freezing time and capturing single moments. The task was to demonstrate how different Sky’s packages are used within real world situations.
With the RED Epic we were able to use a variety of different techniques to take the viewer through a scene capturing a still moment in time. Allowing viewers to navigate through a scene and learn about the each of the products on display.
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During the delivery phase, Capture worked hand-in-hand with the development team at WCRS to deliver fully optimised image sequences to be used in their online product experiences.
Capture co-produced the 7 day film shoot with ‘Still Productions’, who were producing the photographic elements of the campaign.
Capture were responsible for producing and delivering all aspects of the film production, with all post-production handled in-house.
In addition to the films, we were also responsible for supplying CG elements for the photographic stills used online and in print.
Click here to interact with the films on Sky.com.
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