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AKQA
NikeFootball
Matthew Jones
Michael McMahon |
The Chance is a NikeFootball scouting project, to find the best unsigned talent from around the world, and to then give them the chance to become a professional footballer.
Capture were brought in to produce a set of films for The Chance UK campaign; a promo film leading up to the event and a post event wrap-up piece feat. Arsene Wenger (Arsenal Manager).
In order to gain maximum impact with the NikeFootball audience, it was vital to release the films as close to the events as possible.
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Combining the necessary 24 hour turn around times and Nike’s standard for premium content made for a challenging but extremely rewarding project.
The videos were posted on NikeFootball's Facebook page and YouTube channel, reaching over 4 million people across the world.
Click here for some behind-the-scenes shots.
Click here for some behind-the-scenes shots. |
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